Asking how can I add to Google Local? Learn how to list your business at Google Maps!
If you have a business with a location, you more than likely service a specific regional area. Having your website appear in Google search engine results is great, but how can you get a secret SECOND inclusion and appear TWICE? Add your business to Google Local – also known as Google Places.
You will need a Google Account. They are free and quick to set up, and you should be ashamed if you don’t have one already. If you have a Gmail account, you can use that to log in. If not, get one at http://www.google.com/accounts
Log in to your account, then navigate to Google Places. Google Places is the portal which allows you add your own free listing to Google Maps (and Google Local). It’s entirely free, BUT- it requires verification, so don’t try to spam it.
To verify the listing, there are two options dependent on how you filled out the business listing information in Step 2. The first option is to receive an automated phone call from Google to the number specified in the listing. The second option is to receive a postcard from Google (I usually go this route- because postcards are awesome). The phone or postcard will contain a several digit pin number, usually between 5 and 7 digits. To verify the pin number, navigate back to Google Places and login as you did when you originally created the listing. It will then display your Google Maps business listing and present you with a textbox to enter your pin. Type it in and submit!
- Be as descriptive as you can in your business listing. Remember, this is read by users- not so much search engines. If you want to convert, make it enticing and what visitors and customers want to see.
- Fill out as much of the listing form as you can. From hours of operation, to payment methods accepted, your visitors will want to know this information before they move onto your competitor who has taken the extra two minutes to enter it in.
- Fake reviews can go a long way. After you have verified your listing, make yourself sound better. It may not exactly be ethical, but people DO read reviews.
What else are you doing when you submit your business to Google Local/Maps/Places? Let us know in the comments!