Windows IIS 301 Redirects

Creating search engine friendly 301 redirects as part of your SEO initiatives is a great tip to keep under your belt.

If your website server runs using Windows IIS, generating the redirect from the config is probably your easiest and most efficient solution.

Search engines interpret the 301 code as meaning "moved permanently". In turn, PageRank/trust is passed from the old page to the new.

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Redirect Instructions

                    Open Internet Services Manager.
Right click the file or folder on which you would like to create the redirect.
Select "a redirection to a URL".
Type the destination (where the redirect will forward to).
Check off "the exact URL entered above" and "a permanent redirection for this resource"
Click "Apply" and "OK"

                

You will need to have RDC and admin access to the server to configure the redirect.